Our Approach is to create, modify and enhance our capabilities to effectively manage perceptions of key audiences
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Benjava Communication and Public Relations Firm is an agency that expertise’s in media relations and public relations affairs. Since its conception in 2014, the agency has been working hard to execute its mandate.
Our team that comprises of experts in various fields including the ICT personnel, legal officers, media specialists, sales executives, and subordinate staff are working collectively in pursuit of the common cause and overall sustainability, growth and success of BENJAVA COMMUNICATIONS & PUBLIC RELATION FIRM.
At the forefront, our overreaching purpose is together we deliver, whilst always adhering to our values, culture, and religious belief.
Strategies and Tactics
Our strategy is focused on delivering competent and sustainable top performances which will provide opportunity for success of the company.
This will include a list of media the PR plan will focus on building or improving relations with, and how they will help impact or reach the target audience.
We prepare detailed specific press releases planned in conjunction with a specific product or release of a new line or promo.
We Organize types of written press that the plan will target, and what the subject matter or angle of those will be, including types of media source to be used.
On upcoming events, we will provide excellent public relations opportunities for the Client or its product. i.e trade shows, fundraisers, conferences etc.
We provide a great speaking opportunity for a member of the Benjava PR group or for an individual from the KNCCI for events.
In conjunction with the marketing team or plan, this subsection will provide details on the social media use in regards to specific PR campaigns.
This subsection will address the possibility of a crisis event related to public relations and how it will be handled. Possible scenarios can be discussed and the proper response protocol.