Ministry of Tourism & Wildlife and Facebook launch digital marketing programme to help Tourism sector recover from Coronavirus pandemic

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By Sofia Ali


9th July 2020, Nairobi, Kenya… Today, the Ministry of Tourism & Wildlife in
partnership with Facebook have announced the launch of Boost with
Facebook for the Ministry of Tourism and Wildlife – a digital marketing
programme for Kenyan SMB’s in the tourism and hospitality sector affected by
the COVID-19 pandemic.
With the tourism and hospitality sector in Kenya being hit hard due to the
pandemic, the Boost with Facebook programme is designed to help
thousands of tourism stakeholders use the Facebook family of apps (Facebook,
Instagram and WhatsApp) to boost their businesses’ marketing efforts during
these uncertain times.
Speaking during the launch of the programme, the Cabinet Secretary for
Tourism and Wildlife Hon. Najib Balala said, “Boost with Facebook for the
Ministry of Tourism and Wildlife coincides with our efforts at the Ministry to work
with industry stakeholders to review the existing National Tourism Policies to
respond to the challenges of COVID-19. Through this programme, I urge all
tourism stakeholders and SMBs to equip themselves with the necessary digital
marketing skills. This will help them to quickly recover from losses incurred due
the Coronavirus pandemic.”
The programme will feature webinar sessions led by Facebook’s implementing
partner Wylde International in association with the Public Relations Society of
Kenya (PRSK) and the Media Council of Kenya (MCK). The programme will
enable its participants identify business constraints caused by COVID-19, learn
how to manage stranded assets and develop new strategies and business
initiatives to survive the pandemic. The programme will also equip SMB’s with
skills on building an online presence with Facebook, storytelling on Instagram,
connecting with audiences through Facebook groups, growing business

through Whatsapp and implementing advertising strategies on Facebook’s
family of apps.
Commenting on the launch, Facebook Head of Public Policy East & Horn of
Africa Mercy Ndegwa said, “We are excited about the launch of Boost with
Facebook for the Ministry of Tourism and Wildlife. At Facebook we know that
small and medium businesses in Kenya may be experiencing unexpected
challenges during the outbreak of COVID-19 and we’re committed to
providing as much support as possible. Small businesses are the backbone of
the economy and pillars of their local communities and this programme is
designed to help SMBs in the tourism sector boost their businesses through
Facebook during these challenging times.”
Wylde International’s Managing Director Joram Mwinamo welcomed the
partnership highlighting that it will assist SMB’s in the tourism sector which has
been adversely affected by the pandemic. “The programme will include a
triage assessment of the diverse businesses in the sector and from which
participants will get personalized feedback on the status of their business and
how they can use digital marketing strategies to upscale their businesses in the
wake of the pandemic.”
The Ministry of Tourism and Wildlife recently released the Tourism Research
Report 2020 which measured the impact of COVID-19 on the local tourism
sector and which indicates an abrupt and unprecedented drop in hotel
demand leading to closure of most hotels and job losses. The report warns the
country could lose $320 million with declining passenger arrivals while the
Meetings, Incentives, Conferencing, Exhibitions (MICE) sub-sector which
brought in Ksh. 164 billion last year is among those to lose heavily due to COVID-
19.

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