ITC and Afreximbank launch “How to Export” training programme at IATF2021

By Sofia Ali

(Durban/South Africa, 16 November 2021) The International Trade Centre (ITC), in
partnership with the African Import-Export Bank (Afreximbank), today launched a new
training programme for small businesses on how to export within the African Continental
Free Area (AfCFTA).

The two organizations launched the programme at the Intra-African Trade Fair 2021 which is
taking place in Durban, South Africa until 21 November 2021. The training programme aims
to break down trade barriers for previously under-represented groups.

The How to Export with the AfCFTA training programme has been developed with African
enterprises in mind. Its overall aim is to support the operationalization of the AfCFTA and to
equip small businesses with the skills to seize the export opportunities presented by the new
trading environment.

Afreximbank and ITC launched the pilot of this programme in Côte d’Ivoire, Nigeria, and
Rwanda in 2020. Within a week of its unveiling, the high level of interest in the learning
contents was quickly apparent, with approximately 1,500 applications for the course received
in the first few days.

Designed using a problem-solving approach, the new training programme uses case studies
to examine key export concepts in relation to enterprises and the challenges faced in the
export field.

The concepts include export readiness, market research, market development, market
access conditions, trade finance and international logistics. Entrepreneurs will benefit from
its focus on intra-African export operations and advantages related to intra-regional trade.

ITC and Afreximbank have made the programme’s online component freely available on the
Afreximbank Academy online platform to ensure that previously marginalized groups
including women and youth have access.

Following the successful implementation of the pilot phase, phase two will include the
translation of the programme, currently available in English and French, into Arabic and
Portuguese. It will also expand its online component to all 55 African countries.

“The How to Export with the AfCFTA training programme is crucial in empowering African
small businesses and accelerating intra-African trade. Besides a shortage of working capital,
small businesses consistently report difficulties in identifying foreign business opportunities
and an inability to analyse export markets as the biggest barriers to exporting. Providing
them with information, knowledge and tools to overcome the challenges of international
trade, the training programme will play a pivotal role in enabling them to contribute to the
Agreement’s success.”Pamela Coke-Hamilton, Executive Director, International Trade Centre

About Afreximbank
African Export-Import Bank (Afreximbank) is a Pan-African multilateral financial institution
mandated to finance and promote intra-and extra-African trade. Afreximbank deploys
innovative structures to deliver financing solutions that support the transformation of the
structure of Africa’s trade, accelerating industrialization and intra-regional trade, thereby
boosting economic expansion in Africa. The Bank has a rich history of intervening in support
of African countries in times of crisis. Through the Pandemic Trade Impact Mitigation Facility
(PATIMFA) launched in April 2020, Afreximbank has disbursed more than US$6.5 billion in
2020 to help member countries manage the adverse impact of financial, economic, and
health shocks caused by the COVID-19 pandemic. A stalwart supporter of the African
Continental Free Trade Agreement (AfCFTA), Afreximbank has completed the development
of a Pan-African Payment and Settlement System (PAPSS) that was adopted by the African
Union (AU) as the payment and settlement platform to underpin the implementation of the
AfCFTA. Afreximbank is working with the AU and the AfCFTA Secretariat to develop an
Adjustment Facility to support countries in effectively participating in the AfCFTA. At the end
of 2020, the Bank’s total assets and guarantees stood at US$21.5 billion, and its shareholder
funds amounted to US$3.4 billion. Afreximbank disbursed more than US$42 billion between
2016 and 2020. The Bank has ratings assigned by GCR (international scale) (A-), Moody’s
(Baa1) and Fitch (BBB-). The Bank is headquartered in Cairo, Egypt.
For more information, visit: www.afreximbank.com

About the International Trade Centre

The International Trade Centre is the joint agency of the World Trade Organization and
the United Nations. ITC assists small and medium-sized enterprises in developing and
transition economies to become more competitive in global markets, thereby contributing to
sustainable economic development within the frameworks of the Aid-for-Trade agenda and
the United Nations' Sustainable Development Goals.

About the How to Export Training Programme
The “How to Export with the AfCFTA” Training Programme combines both online and offline
elements to teach current and prospective African exporters the fundamentals of intra-
African trade, as well as explore the opportunities resulting from the AfCFTA.
It is designed using a problem-solving approach in which participants use case studies to
examine major export concepts as they relate to enterprises, including export readiness,
market research, market development, market access conditions, trade finance and
international logistics. Its unique value-added lies in its singular focus on intra-African export
operations, with a specific emphasis on the ways in which enterprises can reap the
advantage of intra-regional trade.

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